Your unfair advantage as a founder. Every single week.
Stop building in the dark. Get monthly 1:1 coaching with a Million Labs Startup Advisor, weekly vibe-coding office hours, fresh acquisition playbooks, and our full startup toolkit — for less than a dinner out.
Free to start · Pro from $49/month
Not a course. A founding team in your corner.
Real humans, every week and every month — pressure-testing your idea, unblocking your build, and getting you to first customers.
01
ProWeekly Founder Coaching & Ask-me-Anything
Get direct access to experienced startup advisors every week. Bring your biggest challenge, question, or opportunity and get practical guidance tailored to your business. Whether you're validating an idea, finding customers, refining your positioning, or preparing to launch, you'll leave each session with clarity and a concrete plan of action.
What Happens on the Calls
- ✓Get live feedback on your startup, landing page, offer, or marketing
- ✓Validate ideas, messaging, and business models faster
- ✓Leave every session with clear next steps
02
ProWeekly Vibe Coding Office Hours
Unstuck on technical roadblocks in minutes. Troubleshoot your projects with other builders. Build alongside other founders in live coding sessions. Learn new AI coding tools, and ship faster with hands-on help from experienced developers.
Who this is for
- ✓Non-technical founders building with AI tools
- ✓Anyone who needs technical help to ship
- ✓Developers who want to stay current on the latest AI workflow
03
ProMonthly Customer Acquisition Workshop
Each month tackles a different strategy — content, cold outreach, paid ads — so you pick the sessions that fit your business. Bring YOUR product and leave with a custom acquisition plan built for your market and stage.
04
ProStartup Toolkit + AI Agents
CRM, ICP Agent, Idea Analysis, Customer Interview & Startup Listing — the agents that do the founder grunt-work. Included from Pro.
Tools that do the founder grunt-work for you.
Idea of the Day
A fresh, market-validated startup idea every day — with research and a go-to-market angle.
Idea Generator
Generate startup ideas matched to your skills, experience and the markets you actually know.
Founder GRIT Assessment
Discover whether you've got the grit — and the gaps — to take a startup from idea to first customers.
CRM
Track every lead and conversation in one founder-friendly pipeline.
Free with membership · normally £31/month
gomillioncrm.comICP Agent
Nail down your Ideal Customer Persona with an AI Agent that interrogates the market.
Startup Listing
Get discovered. List your startup where early adopters are looking.
Customer Interview
Structured scripts & synthesis so you ask the questions that reveal truth.
Idea Analysis
Run your idea through real validation before you write a line of code.
Content Creation Agent
Turn your positioning into on-brand posts, pages and emails — at founder speed.
Ads Agent
Spin up, test and optimise paid campaigns without burning budget guessing.
Outbound Agent
Find your ICP, draft the sequence, and book first conversations on autopilot.
Built on the back of 2,000+ launches.
2,000+
startups launched through our framework
£4.2M+
total revenue generated by our founders
63%
of founders hit first revenue in-programme
97%
say they'd recommend Million Labs
Start free. Go all-in when you're ready.
The smartest way to build a startup in the age of AI — no contracts, no equity taken, cancel anytime. Pro members get 10% off every START–LAUNCH–GROW product.
Explore
Find winning ideas
Discover and pressure-test ideas worth building — no card required.
Free forever · no card required
- Idea of the Day — research + GTM angle
- Idea Generator matched to your skills
- Founder GRIT Assessment
- Weekly Idea → Business workshop
Pro
Build it with the team behind you
Everything you need to build a real company — tools, AI agents, coaching and direct access to the Million Labs team.
≈ $1.61/day
Billed quarterly · cancel anytime
- Everything in Explore
- Weekly Founder Coaching & Ask-Me-Anything
- Weekly Vibe Coding Office Hours
- Monthly Customer Acquisition Workshop
- Full Startup Toolkit + AI Agents
- CRM — full founder pipeline
- 10% off all START–LAUNCH–GROW products
A community of 1,000+ founders who actually ship.
No lurkers, no gurus. A private room of operators trading what's working right now — intros, feedback, and accountability. Members get in first.
+1,000 founders on the waitlist
Before you join.
How is this different from the START–LAUNCH–GROW programme?
The flagship programme is done-with-you: we validate, build, and launch your startup end-to-end. The plans here are the ongoing layer around it — ideas, tools, AI agents, coaching and the community that keep you moving every week. Many founders start free, upgrade to Pro to build, and Pro members get 10% off every START–LAUNCH–GROW product when they're ready to go all-in.
Do I need to be technical to get value?
Not at all — it's who we built this for. The Vibe Coding Office Hours exist precisely so non-technical founders can get unstuck fast, and we explain everything in plain English.
Is the free plan (Explore) really free?
Yes — no card required. The Explore plan gives you the Idea of the Day, the skills-matched Idea Generator, the Founder GRIT Assessment, and weekly Idea → Business workshops, free forever.
Can I cancel anytime?
Anytime, in two clicks. Pro ($49/mo) is billed monthly with no contract and no equity taken — ever.
Who runs the 1:1 calls?
One of the Million Labs founders and advisors — the same people who've helped launch 2,000+ startups. Real operators, real experience, not a script.
Your idea won't build itself.
But you don't have to do it alone either. Start free today — upgrade the moment you feel the momentum.