For founders turning launch into traction.
You Built It.Now Let's Help You Sell It.
Founders who follow a structured Go-To-Market (GTM) are 2x more likely to hit first revenue.
72% of founders launch — then freeze.
You shipped the product. The landing page is live. Stripe is connected. And then… nothing. No traffic. No signups. No idea which channel to pick.
72%
of founders wait 6+ months after launch before doing serious GTM work.
We help you skip the freeze and ship your first 30 days of real traction — fast.
Your post-launch GTM, delivered in 7 days.
Built by founders, for founders. After START (validate) and LAUNCH (build), GROW gets you to first revenue and beyond.
01
1-1 with a marketing expert
A 60-minute call with a senior GTM advisor who's been in your shoes. We work out what works best for you, based on your sector, audience, and what's worked for 2000+ founders before you.
02
Your go-to-market plan, ready to run
Positioning, personas, channel ranking, content calendar, KPIs — your plan, in your hands, in 7 days.
03
AI tooling to execute
Access to Content Studio, Data Sourcing, and Outreach Builder. The plan and the tools to run it.
Million Labs GROW vs ChatGPT vs an agency.
| ChatGPT | Agency | Million Labs GROW | |
|---|---|---|---|
| Delivery | AI tool only | Humans only | Humans + AI tools |
| Cost | £20/mo | £5–10k/mo | From £236 one-off |
| Speed to plan | Instant, generic | 30–60 days | 7 days |
| Pre-revenue fit | Cheap, generic | No | Yes |
| Track record | Generic LLM | Mixed | 1.6k+ Founders |
- ChatGPT
- AI tool only
- Agency
- Humans only
- Million Labs GROW
- Humans + AI tools
- ChatGPT
- £20/mo
- Agency
- £5–10k/mo
- Million Labs GROW
- From £236 one-off
- ChatGPT
- Instant, generic
- Agency
- 30–60 days
- Million Labs GROW
- 7 days
- ChatGPT
- Cheap, generic
- Agency
- No
- Million Labs GROW
- Yes
- ChatGPT
- Generic LLM
- Agency
- Mixed
- Million Labs GROW
- 1.6k+ Founders
Cut through the noise
There are 1,000+ tools. 50 channels. 100 content frameworks. Most of it is noise.
We've built a filtered set of go-to tools and a simple framework — pulled from 1.6k+ real launches — that breaks down what actually moves the needle for founders at your stage. No vanity tactics, no agency theatre. Just the 3–5 things you should be doing this week, and the tools to do them with.
Everything you get in 7 days.
- ✓60-min 1-1 call with your GTM advisor
- ✓Positioning + 3 differentiated value props
- ✓3 buyer personas with messaging hooks
- ✓Channel ranking — 2–3 to focus on first
- ✓4-week content calendar
- ✓3 ready-to-send outreach scripts
- ✓CRM and pipeline structure
- ✓6 KPIs with target ranges
Your GTM Plan
Positioning. Personas. Plan.
DAY 7 →Built by founders. Backed by 1.6k+ launches.
"From start to finish the whole process and working relationship with Mlabs has been fantastic."
James T — Q-PIP
"We now have a functional product — built at a fraction of the price of custom software — and we're able to generate revenue."
Catherine G — Impactable X
"We were impressed how the team were able to take us from an idea to product using their own creativity."
Bryce E — Penflow
1.6k+
Startup Founders launched
52%
more likely to succeed with committed customers
7 days
from booking to plan in hand
One offer. No retainers.
Founders helping founders — at a price that works pre-revenue.
Pricing
GROW Package
$295
One-off · Delivered in 7 days
- ✓60-min 1-1 call with your GTM advisor
- ✓Positioning + 3 differentiated value props
- ✓3 buyer personas with messaging hooks
- ✓Channel ranking — 2–3 to focus on first
- ✓4-week content calendar
- ✓3 ready-to-send outreach scripts
- ✓CRM and pipeline structure
- ✓6 KPIs with target ranges
Not the right fit after the call? Full refund, no questions asked.
Things founders ask before booking.
Can't I just use ChatGPT for this?
ChatGPT doesn't know your ICP, your competitors, or which channels actually work in your sector. The 1-1 with a fellow founder grounds the plan in those things — what you walk away with is specific to your business, not a templated output.
I'm not ready — I need to fix the product first.
90% of "product problems" pre-revenue are actually distribution problems. You can't iterate on a product nobody is using.
How is this different from a marketing agency?
Agencies want a £5–10k/month retainer with a 3-month minimum. GROW is one founder helping another — a one-off plan you take and run yourself.
I built my MVP elsewhere. Can I still use GROW?
Yes. GROW is open to any post-MVP founder, not just our LAUNCH alumni.
Let's talk about your launch.
Pick a time that works for you — we'll walk through your plan and see if GROW is the right fit.
Stop guessing. Start growing.
We take 10 founders into GROW each month. The next batch opens soon.
1.6k+ founders launched · 14-day money-back guarantee · Founders helping founders