For founders who want a real app — not a demo.
From Ideato a Fully Working App.
Most AI app builders generate a demo. Ours builds a fully tested, integrated, production-ready app — with auth, payments, email and AI baked in.
AI builders write code — not apps.
Type-a-prompt builders give you a screen that looks great in a demo. Then it breaks in production. No real auth. No payments wired up. No tests. No admin tooling. No email integration. No idea who half the users even are.
87%
of AI-generated apps never make it to a paying customer — the demo ships, the production app doesn't.
We close the gap between "looks like an app" and "is an app."
Built, tested, deployed. In days.
Built by founders, for founders. After START (validate), LAUNCH gets you a fully working app — before GROW gets you to revenue.
01
Starts with the full spec
Your START Idea Assessment & Scope feeds in: user stories, data model, screens, edge cases. The detail a one-line prompt can't capture — and the reason our builds actually work end-to-end.
02
AI builds, AI tests
Our AI app builder writes the code AND the tests. Every feature is verified before it ships — auth flows, billing, exports, the lot.
03
Production-ready, day one
Stripe checkout + subscriptions. Postmark email. Your LLM of choice (Claude, ChatGPT, others). Admin panel with user management and billing tabs. Wired up before you log in.
The AI app builder, at work.
Real footage of our orchestrator turning a comprehensive START Scope prompt into a fully working app — auth, payments, integrations, tests and all.
From START Scope → working app. Every feature tested before it ships.
Million Labs LAUNCH vs vibe-coded AI vs a dev agency.
| Vibe-coded AI | Dev agency | Million Labs LAUNCH | |
|---|---|---|---|
| Delivery | Type-a-prompt AI | Humans only | AI Builder + Human Expertise |
| Cost | £20/mo | £15k–£25k | £1,500 |
| Time to ship | Days, but broken | 3–6 months | Days, working |
| Production-ready | No | Yes | Yes |
| Tested | No | Yes | Yes |
| Best for | Solo experimentation | General software projects | Startup founders (2k+ supported) |
- Vibe-coded AI
- Type-a-prompt AI
- Dev agency
- Humans only
- Million Labs LAUNCH
- AI Builder + Human Expertise
- Vibe-coded AI
- £20/mo
- Dev agency
- £15k–£25k
- Million Labs LAUNCH
- £1,500
- Vibe-coded AI
- Days, but broken
- Dev agency
- 3–6 months
- Million Labs LAUNCH
- Days, working
- Vibe-coded AI
- No
- Dev agency
- Yes
- Million Labs LAUNCH
- Yes
- Vibe-coded AI
- No
- Dev agency
- Yes
- Million Labs LAUNCH
- Yes
- Vibe-coded AI
- Solo experimentation
- Dev agency
- General software projects
- Million Labs LAUNCH
- Startup founders (2k+ supported)
Why ours actually works
The difference is the prompt — and what's around it.
Vibe-coded builders take a one-line prompt and guess the rest. Our AI app builder starts from your full START Scope — every screen, data model, user flow and edge case spelled out — then writes tests for what it just built. That's the difference between an app that demos and an app that ships.
Every feature. Every build.
Not a list of "could be added later." Here's the foundation that ships on day one — plus 3 bespoke features that prove your specific business.
Auth & users
Real users from day one
- ✓Sign up
- ✓Login
- ✓Password reset
- ✓Profile page
- ✓Avatar upload
- ✓User management (permissions + account deletion)
Engagement
Built-in user touchpoints
- ✓In-app chatbot
- ✓Messages
- ✓Notifications
Data & admin
Run the business, not just the app
- ✓User-facing dashboard
- ✓Admin panel dashboard
- ✓Admin billing tabs
- ✓PDF export
- ✓CSV export
Integrations
The plumbing, pre-wired
- ✓Stripe Checkout
- ✓Stripe Subscriptions
- ✓Postmark email
- ✓AI integration — pick your LLM (Claude, ChatGPT, others)
The 3 that prove your business
3 bespoke features, scoped to your proposition.
The standard features above run the app. These 3 prove the business — the things that turn "an app" into your app. We pick them from your START Scope, so they map directly to the model you're testing.
Examples by business type
Different idea? We scope yours on the call.
Built by founders. Backed by 2k+ launches.
"From start to finish the whole process and working relationship with Mlabs has been fantastic."
James T — Q-PIP
"We now have a functional product — built at a fraction of the price of custom software — and we're able to generate revenue."
Catherine G — Impactable X
"We were impressed how the team were able to take us from an idea to product using their own creativity."
Bryce E — Penflow
2k+
Startup Founders launched
16+
features in every app, day one
Days
from scope to working app
A few of the apps we've built
Real founders. Real products. Built and shipped with LAUNCH.
One offer. No retainers.
Founders helping founders — at a price that works pre-revenue.
LAUNCH Package
$1,900
ex. VAT
One-off · Built and tested in days
- ✓3 bespoke features that prove your business
- ✓Auth, profile, password reset, avatar
- ✓Stripe Checkout + Subscriptions
- ✓Postmark email integration
- ✓Your AI LLM of choice baked in
- ✓Admin panel + user management
- ✓PDF + CSV exports
- ✓Tests for every feature
Not the right fit after the call? Full refund, no questions asked.
Things founders askbefore booking.
How is this different from Lovable, v0, Bolt or Cursor?
Those tools take a simple prompt and guess the rest — great for a UI demo, brittle in production. We start from your full START Scope (data model, user stories, screens, edge cases) and the AI builder writes tests for what it just built. The result actually ships.
What if I haven't done START?
We can either run START first, or work from a scope you bring in — provided it has the detail we need. We'll tell you on the call which makes sense.
Do I own the code?
Yes, you get the full code. We can provide it as a zip file or a GitHub repository.
Who hosts the app once built?
We can host it for you, or you can install the code on any hosting platform of your choice.
Can I change the LLM later?
Yes. AI integrations are abstracted, so swapping Claude for ChatGPT (or vice versa) is a config change, not a rebuild.
What if I want more features in v1?
No problem — we'll give you a price for adding additional features.
What if I want changes after delivery?
You can run additional builds with us, or take the code and continue yourself. Most founders go into GROW next to actually start selling it.
Let's talk about your build.
Pick a time that works for you — we'll walk through your scope and see if LAUNCH is the right fit.
Stop demoing. Start shipping.
We take a limited number of founders into LAUNCH each month. The next batch opens soon.
2k+ founders launched · 14-day money-back guarantee · Founders helping founders