Build and evolve your MVP.
Foundry powers the LAUNCH stage of the Million Labs framework — helping non-technical founders turn validated ideas into working products they can launch, test with real customers and improve over time.
Foundry is part of the Million Labs framework that takes founders from idea to first paying customer.
Every founder gets stuck here.
You know your customer.
You know the problem.
Now you need a product.
Hiring developers is expensive.
Learning to code isn't your job.
Foundry helps you launch a real MVP in days instead of months.
From idea to live product, your way.
01
Describe your startup
Tell Foundry what you're building and who it's for. Your START scope feeds straight in.
02
Generate your MVP
Foundry builds a real, working product — auth, payments, AI features and admin included.
03
Improve it through conversation
Refine and add features by describing what you want. No tickets, no waiting on developers.
04
Launch and learn
Ship it to real customers, gather feedback, and keep evolving the product.
Foundry is for founders who…
- ✓Have validated an idea
- ✓Don't have a technical co-founder
- ✓Want to launch quickly
- ✓Need to keep improving their MVP
- ✓Want expert support when they need it
Other AI builders ship software. Foundry builds a business.
| Other AI builders | Foundry |
|---|---|
| Generate an app | Build an MVP that evolves |
| Focus on software | Focus on getting to paying customers |
| Build everything yourself | AI + expert support |
| One-time generation | Continuous iteration |
| A standalone tool | Part of the START → LAUNCH → GROW framework |
Other AI builders
Generate an app
Foundry
Build an MVP that evolves
Other AI builders
Focus on software
Foundry
Focus on getting to paying customers
Other AI builders
Build everything yourself
Foundry
AI + expert support
Other AI builders
One-time generation
Foundry
Continuous iteration
Other AI builders
A standalone tool
Foundry
Part of the START → LAUNCH → GROW framework
Lovable is one of the best AI app builders available today. If you're looking for an AI coding tool, it's a great choice.
Foundry is different.
It's designed for founders who want to build a business — not just generate software.
With Foundry you can
- ✓Build with AI
- ✓Continue editing yourself
- ✓Bring in the Million Labs team whenever you need them
- ✓Follow a proven roadmap to launch
Build your way.
Solo, with our team, or a bit of both — Foundry flexes around how you want to work.
01
Build it yourself
Build everything yourself using Foundry — at your own pace, fully in your control.
02
Build it with us
Work alongside the Million Labs product team to design, build and refine your MVP together.
03
Start with us, continue solo
Begin with our team to get moving fast, then take it over and keep building yourself.
Watch Foundry build your MVP.
Real footage of Foundry turning a startup scope into a working product — sign-up, payments, AI features and admin, all wired up.
Everything Foundry does, in one place.
Foundry Build
Generate your MVP from a description of your startup.
Foundry Edit
Make changes and add features through conversation.
Foundry Test
Validate quality before you launch, automatically.
Foundry Deploy
Publish your product with one click.
Collect payments
Accept one-off payments and subscriptions from day one.
Manage customers
Everything you need to support and keep track of your users.
Built-in AI
Add AI features to your product without writing code.
Admin dashboard
Run your whole business from one place.
Everything your MVP needs.
Built on tools you can trust
A few of the MVPs founders have built.
Real founders. Real products. Built and launched with Foundry.
Founders don't want an app. They want customers.
"Launched in five days."
"Talking to customers the same week."
"No more waiting on developers."
"From start to finish the whole process and working relationship with Mlabs has been fantastic."
James T — Q-PIP
"We now have a functional product — built at a fraction of the price of custom software — and we're able to generate revenue."
Catherine G — Impactable X
"We were impressed how the team were able to take us from an idea to product using their own creativity."
Bryce E — Penflow
2.5k+
founders launched
Days
from idea to working MVP
1
framework: START → LAUNCH → GROW
Launch faster for less.
Instead of spending months with an agency, launch a production-ready MVP for a fixed £1,500.
LAUNCH with Foundry
$1,900
One fixed price · Built in days
- ✓A working MVP, built for your idea
- ✓Secure sign-up and accounts
- ✓Payments and subscriptions
- ✓Built-in AI features
- ✓Email built in
- ✓Admin dashboard + customer management
- ✓Tested before it launches
- ✓Continue building with Foundry or our team
Not the right fit after the demo? Full refund, no questions asked.
Things founders askbefore they build.
How is Foundry different from Lovable, v0 or Bolt?
Those are AI coding tools — great for generating software. Foundry is built for founders who want a business: it builds a real MVP from your validated idea, keeps improving it, and sits inside the START → LAUNCH → GROW framework with expert support when you need it.
Do I need to have done START first?
It helps, but no. START gives Foundry a validated idea and scope to build from. If you already have that detail, we can work from it — we'll tell you on the demo which makes sense.
Do I own what's built?
Yes — you get the full product and its code. We can hand it over as a zip or a GitHub repository, and you can keep building yourself or with us.
Can I keep changing my MVP after launch?
That's the whole point. Foundry is built for continuous iteration — improve and add features through conversation, using real customer feedback to shape the product.
What if I want the Million Labs team to build it?
You can. Build it yourself with Foundry, work alongside our product team, or start with us and continue solo — see Build your way.
What happens after I launch?
You move into GROW — acquiring your first paying customers — while continuing to evolve the MVP based on what you learn.
See Foundry build your MVP.
Pick a time that works for you — we'll walk through your idea and show you how Foundry gets you to a working product.
Your MVP isn't the finish line.It's how you reach your first paying customer.
Foundry builds and evolves your MVP — then the Million Labs framework takes you all the way to revenue.
Foundry is part of the Million Labs framework that takes founders from idea to first paying customer.
2.5k+ founders launched · 14-day money-back guarantee · Founders helping founders