Question 1

How is this different from AI app builders like Lovable or Bolt?

Accepted Answer

Those tools generate code from a prompt — but code isn't a business. Without a validated idea, a clear target customer, and a go-to-market plan, you end up with a polished demo that nobody pays for. We validate first, build second, and stay with you until you have paying customers. The result isn't just an app — it's a business.

Question 2

Why do I need an Idea Assessment before building?

Accepted Answer

Because the #1 reason startups fail is building something nobody wants. Our Idea Assessment process defines your customer, validates your problem, and scopes exactly what to build — so every feature, every screen, and every pound spent is backed by evidence. Founders who complete this step build better products and reach customers faster.

Question 3

How much does the programme cost?

Accepted Answer

Our Launch Programme is $1,997 — you get our full team, tools, templates, training, and community access across all three phases: START, LAUNCH, and GROW. Prefer to pay as you go? The programme can be paid by milestone. Everything is included — no hidden fees or surprise costs.

Question 4

Do I need to be technical?

Accepted Answer

Not at all — that's exactly who we built this for. Most of our founders have zero technical background. We handle all the tech, and we explain everything in plain English so you're always in the loop and in control.

Question 5

What happens after the programme?

Accepted Answer

By the end of the GROW phase, you'll have a live product, paying customers, and a clear growth plan. From there, we offer ongoing support packages for founders who want continued product development, growth marketing, or fractional CTO support. Many founders also continue independently with the team and processes we've helped them build.

Question 6

What if my idea doesn't get validated?

Accepted Answer

That's actually a win. Better to learn early than after months of building. If the data shows your original idea won't fly, we'll help you pivot to a stronger opportunity based on what the market is telling us — at no extra cost within your programme. This is exactly the kind of expensive mistake that prompt-to-app tools can't protect you from.

Question 7

How is this different from hiring a dev agency?

Accepted Answer

Agencies build what you ask for. We challenge whether it's the right thing to build in the first place. We combine product strategy, market validation, tech development, and go-to-market into a single programme — so you're not just getting software, you're getting a business with real customers.

Question 8

I've already built something with an AI tool — can you help?

Accepted Answer

Absolutely. Many founders come to us after generating an app with an AI tool and realising they have code but no customers. We'll assess what you've built, validate whether it solves a real problem, and either build on it or help you pivot — then get you to paying customers through our LAUNCH and GROW phases.

Question 9

Do I get an app?

Accepted Answer

Yes — our team builds your app directly from your Idea Assessment and scope. You can iterate on it with us until you're happy, then push the app live.

Question 10

Do you build mobile apps?

Accepted Answer

Yes we build both Apple and Android apps and can push them to the App Store & Google Play. The cost of a mobile app is not included in the programme.

Question 11

What kind of startups do you work with?

Accepted Answer

We work with any startup building a digital product — if it's a coded app, we can help. That covers every tech sector: PropTech, LegalTech, MedTech, EdTech, FinTech, and everything in between. The only thing we don't do is bricks-and-mortar businesses. If you're unsure whether we're the right fit, book a free call and we'll tell you honestly.

If you're considering…	You'll probably want…
Hiring freelancers	Foundry (LAUNCH)
A development agency	Foundry (LAUNCH)
Lovable	Foundry (LAUNCH), if you want expert guidance

Go from idea to your first paying customer.

Most agencies sell software. We help founders build startups.

The AI workspace powering the LAUNCH stage.

Why founders choose us.

Building software isn't the hard part anymore. Getting customers is.

Founders don't want an app. They want customers.

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